KFC, a global icon in the fast-food industry, has captivated taste buds and hearts for decades. What is the KFC slogan that is popular around the world?
From its humble beginnings in Corbin, Kentucky, to its current status as a worldwide phenomenon, KFC’s journey is a testament to the power of a great recipe, a strong brand identity, and a catchy KFC slogan.
KFC Logo
1. What is the KFC Slogan or Tagline?
KFC is most famously known for its long-standing slogan, “It’s Finger Lickin’ Good!”
This iconic KFC tagline, born from a spontaneous moment in the 1950s, has become synonymous with the brand and is recognized globally.
While KFC has experimented with other fast food slogans over the years, “It’s Finger Lickin’ Good” remains its most enduring and beloved.
2. Why is KFC Famous & Popular in the World of the F&B Industry?
KFC’s popularity can be attributed to several factors:
The Original Recipe: Colonel Harland Sanders’ secret blend of 11 herbs and spices is a closely guarded treasure and a key differentiator in the crowded fast-food market.
This unique flavor profile has kept customers coming back for more.
Consistent Quality: KFC maintains high standards for its ingredients and preparation methods, ensuring a consistent and satisfying experience for customers worldwide.
Global Presence: With thousands of outlets in over 145 countries, KFC’s widespread availability has made it a convenient and accessible choice for fast-food lovers everywhere.
Brand Recognition: The image of Colonel Sanders, the friendly and charismatic founder, is instantly recognizable and has become an integral part of KFC’s brand identity.
Adaptability: KFC has successfully adapted its menu and marketing strategies to cater to local tastes and preferences, ensuring its relevance in diverse markets.
3. History of the KFC Slogans Over the Years
Over the decades, KFC has introduced various slogans to align with its evolving brand strategy:
2015: Reinstated “It’s Finger Lickin’ Good”
2011: “So Good”
Mid-1990s: “Everybody needs a little KFC”
1980s: “We Do Chicken Right”
Late 1970s: “It’s America’s Country-Good Meal” and “It’s Nice to Feel So Good about a Meal”
1957-1968: “We fix Sunday dinner seven nights a week”
1950s: “North America’s Hospitality Dish”
In 2020, during the COVID-19 pandemic, KFC temporarily suspended the use of “It’s Finger Lickin’ Good” to promote safety and hygiene in food and beverages.
4. About KFC and Financial Performance
KFC was founded by Colonel Harland Sanders in 1930. What began as a roadside restaurant serving fried chicken has grown into a global fast-food giant.
KFC is a subsidiary of Yum! Brands, Inc., one of the world’s largest restaurant companies.
KFC’s financial growth reflects its robust market position. In 2023, KFC generated approximately $2.83 billion in revenue.
This figure underscores KFC’s significant contribution to its parent company, Yum! Brands, which reported an annual revenue of $7.076 billion in 2023.
5. Official Website
The official KFC website can be found at: https://www.kfc.com/
References:
- Wikipedia.org/wiki/KFC
- Wikipedia.org/wiki/KFC_advertising
- Creativereview.co.uk/its-finger-lickin-good-slogan-kfc/
- Statista.com
- Macrotrends.net/
