Emirates. The name evokes luxury, comfort, and unparalleled travel experiences. But beyond the opulent cabins and world-class service, it’s the Emirates slogan, “Fly Better,” that perfectly encapsulates the airline’s commitment to excellence.
This article explores the history of Emirates, the story behind its famous tagline, and why Emirates has become a global leader in the airline industry.
Emirates logo
The Emirates Slogan: A Promise of Elevated Travel
“Fly Better.” Two simple words that speak volumes about Emirates’ dedication to providing a superior travel experience.
While not the original Emirates tagline (more on that below), “Fly Better” has become the airline’s most recognizable and enduring slogan.
It’s more than just a catchy phrase; it promises passengers that Emirates will go above and beyond to ensure a comfortable, enjoyable, and memorable journey.
It speaks to the airline’s focus on quality, innovation, and customer satisfaction.
History of the Emirates Slogan
1. 1990s – “So be good to yourself, Fly Emirates”
The slogan aims to position the airline as a choice for self-care and comfort.
2. 2004 – “Fly Emirates. Keep Discovering”
the slogan evolved to encourage passengers to explore new destinations and experiences.
3. 2010s – “Hello Tomorrow”
4. 2018 – “Fly Better”
Emirates officially launched its “Fly Better” slogan and brand campaign on November 1st, 2018.
This marked a significant shift in their marketing strategy, moving towards a more concise and impactful message that emphasized the overall travel experience they offer.
Background of Emirates Airlines
Founded on March 15, 1985, Emirates commenced operations with just two aircraft. The airline was established by the Dubai government in response to Gulf Air’s reduction of services to Dubai.
Since its inaugural flight from Dubai to Karachi on October 25, 1985, Emirates has experienced rapid growth.
Today, it operates over 3,600 flights per week to more than 150 cities in 80 countries across six continents.
Emirates is renowned for its modern fleet, exceptional service, and innovative in-flight offerings, making it one of the largest and most acclaimed airlines globally.
Why Emirates is Famous and Popular?
Emirates’ global reputation stems from several key factors:
Innovative In-Flight Experience: Emirates offers state-of-the-art entertainment systems, luxurious seating, and gourmet dining options, setting new standards for passenger comfort.
Extensive Global Network: With a vast network covering over 150 destinations, Emirates provides seamless connectivity across the globe.
Modern Fleet: Operating one of the youngest and most advanced fleets, including the largest number of Airbus A380s and Boeing 777s, ensures efficiency and passenger comfort.
Exceptional Service: A culturally diverse workforce delivers award-winning services, enhancing the overall travel experience.
Strategic Hub: Dubai’s strategic location as a global transit point facilitates convenient connections between the East and West.
Emirates: A Symbol of Aviation Excellence
From its modest beginnings to its current status as a global aviation giant, Emirates has consistently raised the bar for air travel.
The Emirates slogan, “Fly Better,” serves as a constant reminder of the airline’s commitment to providing an unparalleled travel experience.
As Emirates continues to innovate and expand its reach, its position as a leader in the airline industry is secure.
